WineryConnect enables wineries to leverage Best-of-Breed business solutions by providing cloud-based integration as a Managed Service and by providing winery staff with expert training and support across the solutions we connect. Put simply, WineryConnect is a unique Virtual IT Department for wineries and craft beverage producers. Most producers don’t have IT people, let alone an IT department capable of connecting cloud solutions. WineryConnect provides these capabilities as a proven and affordable subscription service, developed over half-a-decade of experience working with beverage producers to optimize their operations. And we don’t stop there. WineryConnect is an industry leader in mastering data across the organization, giving us an unparalleled ability to do deep reporting and analytics across our Best-of-Breed partner solutions, and building Winery Intelligence.
Best of Breed
To scale your business and minimize headaches, at some point you need to streamline and automate business processes with technology. You really only have two ways to do this. One is to pick a company which claims to have an “All-in-one” monolithic solution. The problem here is that these solutions tend in reality to be good at one thing and extremely poor at everything else. Winery business operations are just too complex and varied to be encompassed by an All-in-one solution.
Your other choice is to adopt a Best-of-Breed approach where you choose the best technology to solve each business challenge you face. WineryConnect has consulted to wineries and over the years developed a set of strategic technology partners each of which is the best at what they do (selling in the tasting room, selling online, managing production, and so on). The result is that our customers are broadly supported in their key business processes by large industry-leading organizations, each with their own area of expertise. For more information see our Partners.
The Best-of-Breed approach comes with two fundamental challenges. The first is that staff generally end up shouldering the burden of manually keeping data in sync across the different systems. Our solution is a technology platform we’ve built called vinESB. vinESB is an Enterprise Service Bus which means it helps software systems talk to each other. This kind of automation is usually only available to big companies with dedicated IT staff, but because vinESB is a managed service, we can offer it affordably.
The second challenge is that Best-of-breed commerce solutions do not tend to be focused exclusively on producers and their needs. To fill in gaps where our Best-of-Breed solutions are missing something WineryConnect has developed our own set of “Micro Apps” based on our customers’ unique requirements. Micro Apps are where we take advantage of our bird’s-eye view across winery operations to gather data from our different partner solutions and build Winery Intelligence. These include:
The WineryConnect Reward Club automates the process of qualifying consumers for rewards (based on bottles purchased, milliliters of wine purchased, or dollars spent), communicating with Reward Club members (welcoming them to the club after they qualify, tracking their membership and emailing them again when their membership is due to expire if they haven’t re-qualified), and changing consumer status (putting the consumer in the correct customer group both in the POS and online such that they get the discounts they are entitled to as members). Our Reward Club qualifies consumers based on both POS sales in the tasting room and online sales they complete from home.
One of our customer wineries let us know that they had an issue with losing distributed kegs on the brewery side of the house (like many, this winery also has a restaurant and is a complicated, multi-faceted operation). We sat down with the brewmaster and in a couple hours outlined the business process he wanted to follow in tracking the distribution of his kegs and in about a month WineryConnect built a Micro App to satisfy his requirements which they have now been successfully using for several years.
Another WineryConnect customer wanted a simple customer lookup feature where consumers in the tasting room could look up their own record to validate club membership. In this case it took two days for WineryConnect to build a solution.
WineryConnect has developed a social engagement platform called Savor designed to help wineries connect with wine lovers, and we have integrated this platform into our WineryConnect ecosystem. Savor is still a work in progress. To find out more visit http://savormyregion.com/about.
The Savor Guestbook Micro App connects Savor to Revel. By doing so, it enables consumers in Savor to sign the Savor Guestbook and have their contact information automatically synced into Revel. In addition, the Savor Guestbook can be placed in tasting rooms with a stand-alone Savor Kiosk.
Finally there is a significant side benefit to the WineryConnect approach. By integrating Best-of-Breed solutions, WineryConnect streamlines business process resulting in reduced costs and increased flexibility. In addition this means that data from online sales, tasting room sales, production control, and other parts of the winery are combined so that common reporting and true analytics (see Data Mastery) can be brought to bear across the organization.
Long story short, WineryConnect does not simply resell third-party solutions – we have worked with wineries to select the best third-party solutions for key business processes, we have connected them with vinESB, and the Grape Squad supports them all so our customers have one support line to call. Our Micro Apps add key features, and we have a large library of available birds-eye-view reporting and analytic options. WineryConnect can develop additional Micro Apps on request as well as new reporting and analytic capabilities. This is the core way in which we build Winery Intelligence.
WineryConnect provides 6 core benefits:
- Reduce Costs/Free Up Staff
A reduction in data re-entry and number crunching means a reduction in manual effort. In some cases this will be a straight cost reduction, for instance if you take advantage of the Quickbooks integration included with Revel you don’t need to pay a bookkeeper to enter daily sales data into Quickbooks. In other cases staff will simply be freed up to engage consumers and make great wine instead of sitting at a computer.
- Unified tech support
The Grape Squad offers one number to call for winery specific Training and Support.
- Scale Revenue Efficiently
By automating sales operations across online and POS and back into accounting, WineryConnect positions wineries to scale revenue efficiently.
- Business Intelligence
By providing a bird’s-eye view of operations WineryConnect improves business insight for wineries, and these insights by the way are accessible anywhere and at any time.
- Preserve Customer History
vinESB not only connects business solutions, it serves as an archive of all customer interactions outside of our partner systems.
- Add Systems Over Time
And finally one of the key things this means is that you are free to change business systems as your winery grows and changes over time.